Jenny Craig is being revived by the owner of diet meal maker Nutrisystem
Jenny Craig is being revived for e-commerce in the coming months by the maker of a rival weight-loss meal provider that bought the defunct company’s brand assets out of bankruptcy.
Wellful Inc., a direct-to-consumer wellness business that also owns Nutrisystem, said it had acquired rights to Jenny Craig’s intellectual property for an undisclosed amount. Court documents dated June 2 show the IP priced at up to $10 million.
“People that have known the Jenny brand — the core aspects around the great food, the coaching, the overall program and the success they previously had — they can expect again,” Wellful CEO Brandon Adcock said in an interview.
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